Jason Evans captures the calm and joy of tactility
October 2, 2025
Photo: AW25 campaign by Jason Evans. Courtesy of KIKO KOSTADINOV
Just in time for the Great Lock In, the third installment of the Kiko Kostadinov led Asics Novalis line has arrived. Featuring artist Xavier Leopold, accessories designer Raiheth Rawla, puppet maker Ash Appadu, stained glass artist Claire Orme, and ceramicist Vivien Lee in their respective studios, the campaign shot by Jason Evans conveys the calm focus and joy we find in showing up for our praxis.
Photo: AW25 campaign by Jason Evans. Courtesy of KIKO KOSTADINOV
Just in time for the Great Lock In, the third installment of the Kiko Kostadinov led Asics Novalis line has arrived. Featuring artist Xavier Leopold, accessories designer Raiheth Rawla, puppet maker Ash Appadu, stained glass artist Claire Orme, and ceramicist Vivien Lee in their respective studios, the campaign shot by Jason Evans conveys the calm focus and joy we find in showing up for our praxis.
A mix of natural and crafted materials in vibrant hues immerses us in the secondhand inspiration of each studio. In this setting, Kostadinov’s sensibility of mixing workwear and sportswear guides us to find traction in our lives and projects, by bringing together utility, comfort, and pleasure.
Balance is found through time spent in nature; images of harvesting fruit and flower arranging celebrate working with one’s hands.
Balance is found through time spent in nature; images of harvesting fruit and flower arranging celebrate working with one’s hands.
Asics Novalis Season 3 is available now on the Kiko Kostadinov webshop, and in the Los Angeles and Tokyo flagship stores.